01.11.2026 12:10
The Advertising Board of the Ministry of Trade has determined that sunflower oil was found in the oil products such as tea tree, lavender, thyme, and rose offered for sale by a cosmetics store chain under the LIFE IN brand. The company, which was determined to have given the impression on the packaging that the products consisted only of the oil in question, was penalized with a suspension of advertisements. The Ministry announced that inspections regarding misleading promotions will continue.
The oil products of a chain that sells cosmetics and personal care products in its stores in shopping malls have come under the scrutiny of the Ministry of Trade. It was revealed that products whose labels named a single oil also contained sunflower oil.
SUNFLOWER OIL FOUND IN 8 DIFFERENT PRODUCTS
Bekir Kaplan, Press and Public Relations Advisor at the Ministry of Trade, announced that in the examination conducted by the Advertising Board, it was determined that misleading impressions were created on the packaging of various oil products under the LIFE IN brand belonging to the store chain.
In the examination, it was determined that products sold under the names tea tree, lavender, thyme, mint, eucalyptus, orange, rosemary, and rose oil also contained sunflower oil. Kaplan noted that it was assessed that the statements and visuals used on the packaging created the impression on consumers that the products consisted only of the oil named.
PENALTY TO STOP ADVERTISEMENTS IMPOSED
The promotional activities in question were found to violate the Regulation on Commercial Advertising and Unfair Commercial Practices and Law No. 6502 on the Protection of Consumers. The Advertising Board decided to impose a penalty on the company to stop its advertisements.
“INSPECTIONS WILL CONTINUE RESOLUTELY”
Stating that the inspections are carried out to ensure consumers are correctly informed and protected against misleading promotions, Kaplan emphasized that inspections will continue resolutely so that consumers do not encounter misleading promotions while shopping.