22.03.2025 11:51
The Advertising Board of the Ministry of Trade found 131 out of 141 files to be in violation of the regulations. A precautionary suspension decision was made regarding 1 file, and a total administrative fine of 32 million 481 thousand 507 TL was imposed.
The Ministry of Trade Advertising Board found 131 out of 141 files it decided on to be in violation of the legislation and issued a precautionary suspension decision regarding 1 file. The Board imposed an administrative fine of 32 million 481 thousand 507 TL along with the suspension penalty. The Ministry of Trade made a statement regarding the 355th meeting held on March 13, 2025, by the Advertising Board. The statement from the Ministry is as follows: The Advertising Board, operating under the Ministry of Trade, held its 355th meeting on March 13, 2025. Out of the 141 files decided by the Board, 131 were found to be in violation of the legislation, and a precautionary suspension decision was made regarding 1 file. It was decided to impose a total administrative fine of 32 million 481 thousand 507 TL along with the suspension penalty on the files found to be in violation of the legislation, and to apply an administrative measure of access restriction in 5 files to prevent consumer grievances.
THEY DECEIVED WITH ZERO INTEREST
"In the meeting where advertising and commercial practices that closely affect consumers' economic preferences and interests were discussed; issues related to discounted sales in the ready-to-wear sector, promotions that did not provide information about the absence of specified characteristics in the technology sector products or the inability to use these features in our country, and misleading advertisements made with the promise of zero interest were highlighted."
4 MILLION 800 THOUSAND TL FINE ON 8 FILES
"One of the sectoral inspections regarding discounted sales campaigns closely monitored by the Advertising Board was conducted in the ready-to-wear sector. As a result of the inspection, it was decided to impose a total administrative fine of 4 million 800 thousand TL on 8 files found to be in violation."
"THEY PRESSURED CONSUMER WILL"
"During this period when claims of exorbitant prices are on the agenda, the Advertising Board aims to protect consumers by preventing the manipulation of consumer preferences through the false perception of discounts created over high prices determined to be misleading, the perception that discounts are higher than reality, or that the discount is valid for such a short time that it does not allow for consideration, thereby reducing the negative impact of marketing practices that put consumer will under pressure on consumer welfare and preventing the negative impact of unfair competition on the country's economy."