13.02.2025 14:21
Mastercard tokenized 30% of its transactions in 2024 and increased its net revenue to $28.2 billion. The stablecoin transaction volume reached $27.6 trillion, surpassing payment giants. The company accelerated its digital transformation strategy by acknowledging the growing impact of cryptocurrencies in the financial sector.
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In 2024, Mastercard took a significant step in the field of digital assets by tokenizing a large portion of its transactions. The company acknowledges the disruptive potential of cryptocurrencies in financial systems while also increasing competition with stablecoins. These strategic moves have the potential to revolutionize payment technologies.
Mastercard Leads the Crypto Revolution
Payment systems giant Mastercard announced that 30% of its transactions in 2024 were tokenized. The company stated that it is accelerating its efforts in this area while recognizing the growing influence of cryptocurrencies, particularly stablecoins, in the financial sector.
In its application submitted to the SEC, Mastercard noted that it is increasing its investments in blockchain technologies as part of the modernization of payment systems, emphasizing that it has taken significant steps to popularize the use of digital assets. The company management reported that it maintains a sensitive approach to risk management and regularly audits its partners in the digital asset space.
Mastercard's collaborations with cryptocurrency companies have enabled customers to buy and sell cryptocurrencies using company cards and to use these assets for everyday payments. With the contribution of these strategic moves, the company completed the 2024 fiscal year with a net revenue of $28.2 billion, marking a 12% increase year-on-year.
Company officials acknowledged that stablecoins have emerged as a strong competitor in the payment sector, highlighting the potential of these digital assets to transform traditional financial services. Mastercard clearly stated that its existing products and services could be affected by these developments.
While these developments are taking place, lawmakers in the U.S. are working to establish a regulatory framework for stablecoins. The bill prepared under the leadership of Representatives French Hill and Bryan Steil takes into account the increasing popularity of these digital assets due to their ease of use and transaction efficiency.
According to data from cryptocurrency exchange CEX.io, the stablecoin transaction volume is expected to reach $27.6 trillion in 2024, surpassing the total transaction volumes of Visa and Mastercard. The role of bot transactions, which enhance market efficiency, has been highlighted in this increase. CEX.io's chief analyst Illia Otychenko assessed that the use of bots positively contributes to transaction efficiency by increasing market liquidity.
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