Togg's move to please low-budget citizens.

Togg's move to please low-budget citizens.

21.01.2026 10:10

Togg's Chairman Fuat Tosyalı announced that the affordable T6 model, which will be accessible to a wider audience, is set to be launched in 2027, stating that this step aims to increase production volumes.

Togg's Board Chairman Fuat Tosyalı announced the name and targeted release date of the new Togg model, which will appeal to a wider audience with an affordable price. Answering questions from Bloomberg HT at the Davos World Economic Forum, Tosyalı provided important messages regarding Togg's production figures and plans for new models.

THE NUMBER OF TOGGS ON THE ROADS EXCEEDS 100 THOUSAND

Fuat Tosyalı stated that Togg produced 40 thousand units in 2025 and that the number of Togg vehicles on the roads across Turkey has exceeded 100 thousand. Tosyalı indicated that production capacity will be increased, aiming for 60 thousand units or more this year, and expressed plans to reach an annual production level of 100 thousand units by the end of 2027.

A NEW MODEL ACCESSIBLE TO EVERYONE IS COMING

After the T10X and T10F models, Togg is preparing to take a new step, announcing that it will launch a more affordable model in 2027. Tosyalı mentioned that the new model, which is planned to be positioned in the A segment, will be named T6. The registration of the names T6X and T6F at the European Union Intellectual Property Office was also among the details confirming this plan.

STRATEGY IS CHANGING: PRODUCTION VOLUME IN FOCUS

Tosyalı emphasized that sustainable profitability in the automotive sector is only possible with high production volumes. In this context, Togg aims to increase production quantities with the more affordable T6 model after strengthening its brand perception with upper segment models and to transition to economies of scale. With the new model, Togg aims to reach a broader user base.

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