18.03.2026 13:42
With the agreement between FIFA and YouTube, some matches of the 2026 World Cup will be broadcast on the platform, allowing the tournament to reach a wider audience digitally.
A historic agreement has been announced for the FIFA World Cup 2026, one of the biggest organizations in the football world. The collaboration between FIFA and YouTube aims to make the tournament more accessible and interactive on digital platforms.
MATCHES WILL BE BROADCASTED ON YOUTUBE
As part of the agreement, official broadcasters will be able to live stream certain matches on YouTube. In addition, the platform will also make FIFA's extensive archive accessible to users. Football fans will be able to watch past World Cup matches and unforgettable moments on YouTube.
"DIGITAL INTERACTION WILL INCREASE"
YouTube CEO Neal Mohan emphasized that the agreement is not just a broadcasting collaboration, stating that they will launch a new content program globally. Mohan noted that this step will significantly increase the digital interaction of the World Cup.
FINANCIAL DETAILS REMAINED CONFIDENTIAL
The parties did not make any statements regarding the financial aspects of the agreement. However, this collaboration has the potential to make the 2026 World Cup one of the organizations with the highest digital access in history.