28.02.2025 16:30
At the end of this season, Fenerbahçe's stadium agreement with Ülker will expire, and it has been claimed that the club has reached a preliminary agreement with the Chinese company BYD for a new naming sponsorship. The well-known automotive company is said to have signed a 5-year preliminary agreement worth $15 million annually (3 billion TL). However, a statement from the yellow-navy blue club indicated that no such agreement exists and that discussions are ongoing.
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Fenerbahçe President Ali Koç previously stated that they were in talks for the naming sponsorship of Fenerbahçe Şükrü Saracoğlu Stadium, which will end this season, and that they would generate significant revenue. The yellow-navy blue team has started to reach a conclusion regarding the discussions.
TESLA'S RIVAL SPONSORS FENERBAHÇE
After the end of the contract with Ülker, it was claimed that the Fenerbahçe management, which continued its initiatives in this regard, reached an agreement with the Chinese automotive giant BYD (Build Your Dreams), which made a rapid entry into the Turkish market. The China-based electric automotive giant, seen as Tesla's biggest rival, will make a considerable payment to Fenerbahçe in return for this agreement.
1/6 OF THE DEBT: 3 BILLION TL FOR 5 YEARS
According to information from sources close to the automotive company, the Chinese will sign a 5-year contract with Fenerbahçe for 15 million dollars annually. This corresponds to approximately 3 billion TL in Turkish lira. This money represents 1/6 of Fenerbahçe's financial obligations, which has a debt of approximately 18 billion TL.
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