13.11.2025 21:24
Habermetre, which conducts analysis and measurement in the digital media space, examined the communication efforts of Turkey's leading private healthcare groups for the month of October. Pioneering brands that reflect their standards in healthcare services also shed light on many vital issues, from breast cancer to heart diseases, in their communication efforts.
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In October, the health sector's media agenda was dominated by communication efforts carried out within the scope of Breast Cancer Awareness Month. According to Habermetre analysis, the competitive leadership among Acıbadem Healthcare Group, Liv Hospital, Medical Park Hospitals Group, Medicana Healthcare Group, Medipol Healthcare Group, and Memorial Healthcare Group was strongly reflected in digital media.
Six private health groups achieved a total of 18,942 news reflections and 549 million reach with 228 different press releases and 21 special news files throughout the month.
PRESS RELEASES STAMPED WITH "BREAST CANCER AWARENESS MONTH"
According to data from the International Agency for Research on Cancer (IARC), breast cancer is the most common and deadliest type of cancer among women worldwide. October is recognized globally as "Breast Cancer Awareness Month" to draw attention to this disease.
According to Habermetre analysis, the theme of awareness was prominently featured in the communication efforts of the leading six private health groups in the Turkish health sector during October. 24% (55) of the press releases distributed throughout the month included expert opinions on breast cancer, patient stories, and awareness events.
Distribution of press releases related to Breast Cancer:
- Medicana Healthcare Group: 23 releases
- Acıbadem Healthcare Group: 13 releases
- Memorial Healthcare Group: 11 releases
- Medical Park Hospitals Group: 5 releases
- Liv Hospital: 2 releases
- Medipol Healthcare Group: 1 release
The top three press releases with the highest number of news reflections were:
1. Acıbadem Kartal Hospital & Kartal Municipality – "Breast Cancer Awareness Month" event
2. Medicana Çeşme Medical Center – "We Are Taking Pink Steps for Health" event
3. Acıbadem Maslak – "We Are Ready for Every Round Against Breast Cancer" event
Those standing out in terms of reach were:
1. Memorial Healthcare Group – "Pink Walk" at Caddebostan Beach
2. Acıbadem Adana Hospital & Pink Traces Association – "Life is Beautiful Exhibition"
3. Medicana Zincirlikuyu Hospital Medical Oncology Department – Assoc. Prof. Dr. Nalan Akgül Babacan: "The Importance of Nutrition and Lifestyle in Breast Cancer"
16 DIFFERENT TOPICS IN SPECIAL DAY COMMUNICATION
In the press release communication efforts for Breast Cancer Awareness Month, a total of 16 different press releases related to special days were distributed during this leading period:
- October 1: International Day of Older Persons
- October 1-7: Breastfeeding and Birth Week
- International Dyslexia Day
- October 9: World Sight Day
- October 10: World Mental Health Day
- October 12: World Arthritis Day
- October 15: Global Handwashing Day
- October 15: World Breast Health Day
- October 16: World Food Day
- October 18: World Menopause Day
- October 20: World Osteoporosis Day
- October 21: Global Iodine Deficiency Disorders Prevention Day
- October 29: Republic Day
- October 29: World Stroke Day
- November 2-8: Childhood Leukemia Week
During this period, Medipol Healthcare Group ranked first by distributing press releases related to 10 different days. Memorial Healthcare Group was second with press releases for 8 different days, and Liv Hospital was third with press releases for 5 different days.
HEARING FROM EXPERTS ALWAYS PROVIDES CONFIDENCE
According to Habermetre analysis, 75% of the news reflections related to the press releases distributed during this period occurred in the form of Expert Communication, where specialized doctors shared information and treatment methods regarding diseases.
Other press release categories related to reflections:
- Event / Seminar / Meeting: 18%
- Press releases describing successful patient operations: 5%
- Communication efforts involving new hospital openings or renovations: 2%
According to the analysis, 172 different specialists from 42 different Medical Units were the subject of press releases. These reflections reached 14,073 news articles and 373 million in reach.
When evaluating press release reflections that included Expert Communication by medical unit, the units that received the most news reflections were:
- Obstetrics and Gynecology
- Orthopedics and Traumatology
- General Surgery
- Pediatrics
- Neurology
- Chest Diseases
- Psychology
- Gastroenterology
- Nutrition & Dietetics
- Internal Medicine
HEALTH GROUPS REACHED THE PUBLIC FROM 61 POINTS IN OCTOBER
According to Habermetre analysis, six private health groups reached the public through 61 different hospitals in their media communication in October. Community awareness-focused communication efforts provided high visibility in terms of both the number of news articles and reach.
The top 10 hospitals with the highest number of reflections based on news articles were:
- Medicana International Izmir Hospital
- Medipol Mega University Hospital
- Acıbadem Kartal Hospital
- Medicana Bursa Hospital
- Memorial Antalya Hospital
- Medipol Acıbadem Regional Hospital
- Liv Hospital Samsun Hospital
- Acıbadem University Atakent Hospital
- Medicana Konya Hospital
- Memorial Göztepe Hospital
The top 10 hospitals standing out in terms of reach were:
- Medipol Mega University Hospital
- Medipol Acıbadem Regional Hospital
- Memorial Göztepe Hospital
- Medipol Bahçelievler Hospital
- Medicana International Izmir Hospital
- Medipol University Çamlıca Hospital
- Liv Hospital Samsun Hospital
- Medicana Bursa Hospital
- Medicana Zincirlikuyu Hospital
- Acıbadem Adana Hospital
According to Habermetre's analysis, this table shows that private health groups have established a strong network not only in medical services but also in effective communication with the public. This analysis specific to the health sector also reveals the impact of communication efforts on social awareness.
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