A new era in online shopping begins tomorrow.

31.03.2025 13:30

The Ministry of Trade announced that a "strong product safety period" aimed at increasing transparency and auditability in online shopping will begin tomorrow. With the new period, companies sending products from abroad will be required to appoint a local representative in Turkey, and products that do not comply with the regulations set forth by the new regulation will not be allowed.

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In a statement made by the Ministry of Trade, it was noted that the "Regulation on Market Surveillance and Inspection of Products Offered to the Market via Remote Communication Tools" will come into effect tomorrow after a 5-month transition period, and it aims to ensure transparency and product safety in online shopping while also protecting the rights of citizens. The statement indicated that the new regulation brings significant innovations for both citizens shopping online and companies selling products, stating, "The regulation ensures that the products offered to the market are safer and compliant with the legislation."

SECURITY AND TRANSPARENCY IN E-COMMERCE WILL INCREASE

In a written statement from the Ministry of Trade, it was recorded; "With this regulation, it will be easier for our consumers to access safe products, and the shopping process conducted through tools such as the internet, mobile applications, television, and radio will become more transparent and easily auditable. According to the new regulation, sellers will be obliged to present safety information about their products in a clear and understandable manner. Advertisements will include information about the manufacturer or importer, contact address, and details regarding product safety. Thus, consumers will be able to access more information about the product before making a purchase. In this way, our citizens will be able to examine the product while shopping online, just as if they were in a physical store, and see that it carries the necessary markings.

DIRECT COMMUNICATION POINT WILL BE MANDATORY

Online marketplaces will keep safety information about products in their systems and will remove advertisements for unsuitable products within 24 hours when such products are detected. This will provide our citizens with a safer shopping environment that meets standards. Online marketplaces will create a contact point where our citizens can apply regarding product safety. Complaints, notifications, and information requests related to product safety can be communicated through these points.

LOCAL REPRESENTATIVE IN TURKEY WILL BE MANDATORY

Companies sending products covered by the lists published at www.ticaret.gov.tr/duyurular from abroad to Turkey will be obliged to appoint a local representative in Turkey. Companies that do not meet this requirement will not be able to sell to Turkey.

UNSUITABLE PRODUCTS WILL NOT BE ALLOWED

Those who do not act in accordance with the regulations introduced by the regulation will be subject to the sanctions specified in the Law No. 7223 on 'Product Safety and Technical Regulations', and access to unsuitable content will be blocked. A guide regarding the implementation of the regulation has been shared on the website of our Ministry of Trade. As the Ministry of Trade, we are resolutely continuing our efforts to ensure that our citizens have access to safe products and to protect compliant local producers and sellers from unfair competition."