06.02.2025 10:51
In the social media training given to influencers, an interesting penalty was mentioned. It was stated that a phenomenon who said, "I used this cream and started praying," exploiting the religious feelings of citizens, was fined 880,000 TL.
Sales made through social media are causing various interesting events. While some products threaten public health, others see every means as legitimate to make sales.
The third edition of the 'Responsible Social Media Influencers Training Program', prepared in collaboration with the Ministry of Trade, the Ministry of Treasury and Finance, and the Advertising Self-Regulation Board, has been held. The program, designed to ensure that social media influencers conduct their activities within the framework of legal regulations, provides detailed training on consumer rights and legal regulations regarding social media advertisements, important points to consider in posts, the structure, operation, and decisions of the Advertising Board. Influencers with 100,000 or more followers who paid the training fee of 5,000 TL + VAT and participated in the all-day training earned the right to receive a participation certificate.
"PAYMENT MAKER" TERM BECAME A FINE RECORD HOLDER
According to a report by Akşam newspaper; an influencer with 229,000 followers who participated in the program shared striking information in their posts after the training. Here are some highlights from that influencer's posts:
- "Someone shared a cream and said, 'I started praying after using this.' They received a fine of 880,000 TL."
- "The most fines have been imposed for the term 'payment maker'."
- "When sharing non-original perfume/cosmetic products, statements like '..... brand's equivalent; there's no need to pay that much. It smells the same' are prohibited."
"HEALS" TERM CANNOT BE USED
- "The phrase 'the bed and pillow that help my back pain' is prohibited. Therefore, some have received fines."
- "There are certain rules regarding posts where influencers include their children in their content."
- "Advertising for opticians (except for sunglasses) is prohibited. Advertising for lenses and prescription glasses is prohibited. Recommending lice shampoo is prohibited.
- "Recommendations for baby formula are prohibited. Saying 'it replaces breast milk' is prohibited."
- "Terms like 'heals, good for acne, reduces pores, repairs barrier, removes stains' are prohibited."
- "Even if it says 'paraben-free' on it, verbally stating it is prohibited."