29.05.2026 08:30
The European Union has imposed a fine of 200 million euros on the China-based e-commerce platform Temu for allowing the sale of illegal products such as dangerous baby toys and defective chargers. The company has been asked to prepare an action plan to address the deficiencies.
The European Union has fined Chinese e-commerce platform Temu 200 million euros (10.7 billion TL) as part of an investigation into the safety of products sold on online marketplaces. The European Commission stated that the company failed to adequately identify risks related to dangerous products on its platform and did not fulfill its consumer protection obligations.
Temu is classified as a "Very Large Online Platform" under the European Union's Digital Services Act. The company has been subject to a comprehensive review by the EU since October 2024.
CHARGERS AND TOYS FAILED SAFETY TESTS
As part of the investigation, a mystery shopping study conducted by an independent testing organization found that many chargers purchased on Temu failed basic electrical safety tests.
Additionally, some baby toys sold on the platform were found to contain chemical substances above legal limits and posed a choking hazard due to small detachable parts. Officials emphasized that these products pose serious risks to consumer safety.
TEMU OBJECTS TO THE DECISION
Temu announced that it disagrees with the European Commission's decision. A company spokesperson argued that the fine is disproportionate, stating that the decision is based on assessments from 2024 and does not reflect the current state of their systems.
The statement said, "We disagree with the European Commission's decision and find the fine disproportionate. We are carefully reviewing the decision and evaluating all available options."
DEADLINE SET FOR AUGUST 28
In addition to the fine, the EU Commission requested Temu to prepare a detailed action plan to address safety deficiencies. The company must submit this plan by August 28.
The Commission will then use a two-month evaluation period to decide whether the submitted plan is sufficient.
"A VERY STRONG MESSAGE"
EU Technology Commissioner Henna Virkkunen stated that the decision sends an important message to online platforms, emphasizing that consumer safety is non-negotiable.
Which?, a UK-based consumer organization supporting the decision, called on the British government to implement similar regulations. Sue Davies, head of consumer protection policy at the organization, stated that online marketplaces should be legally responsible for dangerous products sold on their platforms.
SECOND FINE UNDER THE DIGITAL SERVICES ACT
The 200 million euro fine imposed on Temu marks the second major sanction under the European Union's Digital Services Act. The first fine was issued in December 2025 to Elon Musk's social media platform X, which was fined 120 million euros.