30.12.2025 21:40
One of the names that introduced the "K-beauty" trend, which expresses the unique skincare and makeup philosophy of South Korea, to the world, South Korean influencer Lee Da-sol, known as Daddoa, has passed away at the age of 29. The cause of the phenomenon's death has not been disclosed, and her sudden passing has caused deep sorrow among her fans and in the beauty community.
South Korean influencer Daddoa, known as one of the names that introduced K-beauty to the world, passed away at the age of 29. Her sudden death caused great sadness among her fans both in South Korea and internationally.
The phenomenon, whose real name is Lee Da-sol and is recognized online as Daddoa, was announced to have passed away on December 16, by her agency Leferi Beauty Entertainment on Christmas Day. While no information was shared regarding the cause of death, the statement included, "We ask that speculation and unverified news be avoided in accordance with the wishes of the deceased's family."
A spokesperson for Leferi Beauty, Choi In-seok, emphasized that Daddoa was not only a content creator but also one of the pioneering figures who revealed the global potential of the Korean beauty industry early on.
Following the news of Daddoa's death, her fans filled social media accounts with emotional messages. One follower said, "Even if you don't upload videos anymore, I hope you are happy somewhere," while another expressed, "Rest in peace in heaven, no more suffering."
SHARED HER STRUGGLE WITH BULLYING
According to The Times of India, Daddoa had previously shared in her content that she was bullied during her school years. In one of her videos, she mentioned that the emotional scars she experienced led her to see makeup as a "shield," which in turn boosted her self-confidence.
Rising to fame on social media in 2014 with fashion, makeup, and diet content, Daddoa quickly reached over 1.2 million subscribers on YouTube. Her global popularity led her to a special contract with China's major video platform Youku.
EXPORTED COSMETIC PRODUCTS
In January 2016, China's largest social media platform Weibo named Daddoa "Best Beauty Content Creator of 2015." During the same period, she opened a store called "K-Beauty Select Store" on Taobao, becoming the first Korean influencer to lead the direct export of Korean cosmetic products.
By the end of 2016, before taking a break from social media, her combined channel subscriber count in Korea, China, and Southeast Asia reached 2.7 million. Even during her inactive period, her follower count continued to grow, and in 2017, her Korean YouTube channel surpassed the 1 million subscriber mark.
Daddoa was also named Social Beauty Media Star by Women's Wear Daily and Global Beauty Hero by the global cosmetic brand MAC.
After 2016, Daddoa lived largely out of the public eye, having published her last video four years ago. According to Daily Mail, she planned to return to her education, which was interrupted due to her intense influencer life, by starting university in Seoul.