The major brand withdrew from Turkey after 25 years.

The major brand withdrew from Turkey after 25 years.

15.10.2025 12:32

The exit of the global personal care brand Ontex from Turkey has been officially completed. The company, which entered the Turkish market in 2000 and has an annual revenue of 2.3 billion Euros, has transferred all its operations and assets in Turkey to the Dilek Group, which has recently gained attention with its notable investments.

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The Competition Authority granted conditional approval for the acquisition of sole control of Ontex Consumer Products Industry and Trade Inc. by Dilek Food Production and Marketing Trade Inc., led by Murat Kılıç. Thus, all operations of Belgium-based Ontex in Turkey have come under the umbrella of the Dilek Group.

ENTERED THE TURKISH MARKET 25 YEARS AGO

According to a report by Türkiye Gazetesi, Ontex entered the Turkish market in 2000 by acquiring Astel, the producer of the baby diaper brand Canbebe. Since then, the company has been active in the sector with the brands Canbebe, Canlady, and Canped.

8-MONTH ACQUISITION PROCESS COMPLETED

The sales process, which began in February, became official after an 8-month evaluation and approval process. As part of the agreement, the Dilek Group took over Ontex's production facilities, export operations, and commercial activities in Turkey.

TURKEY OPERATIONS COMPLETELY CLOSED

Ontex, which has been operating in Turkey for nearly a quarter of a century, completely ended its operations in the country with this sale and withdrew from the market. The company has closed the Turkey chapter after 25 years of existence.

2.3 BILLION EURO GIANT

Founded in 1979, Ontex reached a turnover of 2.3 billion Euros by 2023. The giant company, which has production facilities in Europe, North Africa, China, Australia, the Middle East, and America, was acquired in 2010 by Goldman Sachs Capital Partners and Texas Pacific Group for 1.2 billion Euros.



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