Dr. Sümeyra Teymur: Original content must truly be "original" now.

16.04.2025 18:10

Dr. Sümeyra Teymur, CEO of Haberler.com, made striking statements in her speech about "original content." Emphasizing that original content is more valuable than ever today, Teymur highlighted that it is not what machines can do, but rather the human contribution that makes a difference. Teymur stated, "The definition of original content is truly 'original content' now."

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Dr. Sümeyra Teymur, CEO of Haberler.com, discussed the latest developments in search engine algorithms and the state of SEO after the artificial intelligence revolution during her speech at the "SEO Vibes on Tour Turkey 2025" event. Sharing her experiences in the industry with topics such as "How will the development of artificial intelligence affect SEO content production?", "How valuable are AI-generated contents for search results?", and "How should brands and agencies prepare for the future?", Sümeyra Teymur inspired the participants and made important statements about "original content".

"NEWS USED TO BE ONLY FORMALLY SEPARATED"

Emphasizing that original content is more valuable than ever today, Dr. Teymur stated, "Because previously, for example, we would take a news article, add a paragraph or two, remove a paragraph or two, play with a couple of keywords, and that would be your original content. Because there was no artificial intelligence at that time, and it did not understand the text. Therefore, it was looking at the form. How much different is it from the other one, how many more keywords does it contain? Or it was comparing it with similar ones, but since it did not understand the context, it was doing this only formally. However, now when you take a text, if you change the content, even if you add a paragraph, if you are not providing a real contribution to the content, it understands that this is duplicate content. Therefore, this is not original content."

"NOW THE DEFINITION OF ORIGINAL CONTENT IS TRULY 'ORIGINAL CONTENT'"

Explaining what the concept of "original content" means after the artificial intelligence revolution, Teymur said, "Previously, we would take content from another language, for example, English, translate it, and that would be original content. In the upcoming period, we expect this; when I enter a website, this website may be in a certain language, if my browser is in Turkish, I will see it in Turkish. Therefore, no matter what language I write in, the content must truly be original. Now, when I translate from one language, this is not original content. Now the definition of original content is truly 'original content'. It means content that the user cannot find elsewhere, that has been put effort into, and that the reader can genuinely learn something from."

"HAVING UNIQUE CONTENT IS NOW VERY VALUABLE"

Highlighting that it is now necessary to produce truly "unique" content in the algorithm, Teymur stated that this is both easier and harder than before, using the following expressions:

Let me take a few articles, combine them, or ask artificial intelligence, and it will give me the answer directly... None of these now really fit the definition of original content. Machines can do these now. It expects this from you; what contribution did you make as a human? How did you use the conveniences that ChatGPT provided you, and what original content did you produce from it? This is where we are. Therefore, producing content is perhaps easier than ever because we are using ChatGPT. It may also be harder because we need to add something on top of it. We need to create truly original content. The uniqueness of that content is now very valuable. I believe this will be even more important in the future."