19.07.2026 19:30
A cash prize competition held in a shopping mall in Russia's Stavropol city sparked outrage. Participants competing for a prize worth approximately 52,000 Turkish Lira raced against time to consume carbonated drinks filled in rows of toilets as quickly as possible. After footage of a contestant winning the prize in seconds spread on social media, city residents strongly reacted to the event and authorities for disregarding human dignity and hygiene.
An extraordinary competition held in a shopping mall in Russia's Stavropol city has sparked a huge debate across the country.
FOR 52 THOUSAND LIRA
Contestants eager to win a prize of approximately 52 thousand TL (950 pounds sterling) displayed scenes in a public area that both astonished visitors at the mall and caused outrage on social media.
THEY DRANK BEVERAGES FILLED IN TOILETS
According to information obtained from local sources, the event was organized as part of a company's promotional activities in the middle of a crowded shopping mall. Participants raced to consume non-alcoholic carbonated beverages, which had been filled into toilets lined up side by side, as quickly as possible. At the starting whistle, they rushed to the toilets, and amid the astonished looks and cheers of onlookers, one contestant bent over the toilet and finished the liquid in seconds, winning the cash prize.
SOCIAL MEDIA IN UPROAR: CITY'S IMAGE BEING TARNISHED
Video recordings of the competition moments spread rapidly on digital platforms, sparking harsh reactions from the public and social media users. City residents argued that such events, which disregard human dignity and hygiene rules for the sake of a cash prize, seriously damage Stavropol's cultural structure, values, and city image.
Citizens directed criticism at the shopping mall management and authorities who allowed such organizations, calling for an investigation.