04.04.2025 12:02
Chelsea did not renew the license for the 'Jose Mourinho' brand, which it registered 20 years ago and has now expired. This means that the Portuguese coach Mourinho has regained the right to market products under his own name. With Chelsea's decision not to renew the license, the brand rights have been permanently transferred back to Mourinho.
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Chelsea did not renew the license for the Mourinho brand. This means that Mourinho has regained the trademark rights to his name.
THE TRADEMARK RIGHTS ARE PERMANENTLY BELONGING TO MOURINHO
Chelsea sold scarves, badges, cups, and posters under the Jose Mourinho brand in their stores for 20 years. Due to this situation, which was the idea of Roman Abramovic, Mourinho was unable to market any products under his own name.
Because of this agreement, teams that the Portuguese coach previously and subsequently managed, such as Inter, Real Madrid, Tottenham, Manchester United, and Roma, were also unable to sell Mourinho products. With Chelsea not renewing the license, the trademark rights to his name are permanently transferred to Mourinho.
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