Prof. Dr. Aykut Arıkan evaluated the media and artificial intelligence era.

31.01.2025 16:13

Communication scientist Prof. Dr. Aykut Arıkan was a guest of Ebru Toğuşlu in the Haberler.com studio. Arıkan discussed the transformation of the media, the impact of algorithms on content production, and the contributions of artificial intelligence to the communication sector in the future.

In the program hosted by Ebru Toğuşlu on Haberler.com, Prof. Dr. Aykut Arıkan explained the intersection points of media and artificial intelligence. Arıkan emphasized that we have entered an era where media content is produced by algorithms and the importance of producing original content has increased.

"MEDIA CONTENT IS NOW PRODUCED BY ALGORITHMS"

Prof. Dr. Aykut Arıkan stated that the role of algorithms in the production of media content has increased today. Arıkan said, "Media types have intertwined, and now algorithms produce content. The need for human power has decreased compared to the past."

"YOU MUST PRODUCE ORIGINAL CONTENT"

Highlighting the importance of producing original content in the media world, Arıkan said, "Imitative content has started to emerge. However, to be successful, you must produce original content."

"ARTIFICIAL INTELLIGENCE WILL BE AN EXTENSION OF US"

Addressing the future role of artificial intelligence, Arıkan stated, "Artificial intelligence will be an extension of us and will pave the way for new professions. However, unfortunately, our education system is not suitable for the 21st century," he pointed out.