05.02.2026 20:27
U.S. federal authorities have launched an investigation into allegations that sportswear giant Nike discriminated against white employees and job applicants. The investigation examines whether Nike violated federal discrimination laws in its hiring, promotion, training, and termination processes. In this context, the practical effects of the company's diversity, equity, and inclusion policies have also been scrutinized.
Federal authorities in the United States have launched an official investigation into sportswear giant Nike over allegations of racial discrimination. The investigation is based on complaints that the company discriminated against white employees and job applicants.
FEDERAL AGENCIES INVOLVED
The Equal Employment Opportunity Commission (EEOC), which is conducting the investigation, is examining whether Nike violated federal discrimination laws in its hiring, promotion, training, and termination processes. The impact of the company's "diversity, equity, and inclusion" (DEI) policies in practice is under scrutiny.
Authorities are investigating whether Nike's DEI programs systematically disadvantage white employees. In this context, the company has been asked to provide data on the racial and ethnic distribution of its employees, as well as detailed documents regarding its human resources policies.
TAKEN TO COURT
According to information reported in the U.S. press, the investigation was initially launched in 2024 and has recently moved into the court process. The federal agency took legal action after finding Nike's responses to document requests insufficient.
STATEMENT FROM THE BRAND
Nike has denied the allegations, asserting that the company is against discrimination and offers equal opportunities to all employees. Statements from the company emphasized that they are cooperating with federal authorities. There has not yet been a conviction in the case, which is still in the investigation phase.
REVERSE DISCRIMINATION DEBATE IN THE U.S.
Experts point out that the investigation could be a critical example in the context of the intensifying "reverse discrimination" debates in the U.S. The legal boundaries of large companies' DEI practices are being reopened for discussion through this case.