10.07.2025 11:53
As part of its branding strategy, Range Rover introduced a new logo 55 years later. It has been revealed that this new symbol, consisting of two "R" letters, will only be used in corporate identity, while the classic lettering on the vehicle's hood will be preserved.
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While accelerating the transformation process to move the Jaguar Land Rover brands into the premium segment, a critical change has been made after 55 years.
A NEW CORPORATE LOGO HAS BEEN PREPARED
It has been learned that Range Rover, Defender, and Discovery, which fall under the Land Rover umbrella, will become separate brands on their own, and during this process, Range Rover has prepared a new brand identity and corporate logo.
THE LOGO WILL NOT APPEAR ON VEHICLES
It has been reported that the new logo, which will not appear on the vehicles, will be used more in corporate communication, digital presentations, and details emphasizing brand identity.
THE DOUBLE "R" SYMBOL IS PRESENT
The new logo of Range Rover features an abstract design where two R letters, turned back to back and rotated 180 degrees, are combined. The company stated that this symbol was developed "to be used when a label, pattern, or emblem is needed."
THE WRITING ON THE HOOD WILL REMAIN
The classic "Range Rover" writing on the hood will remain in place. This move demonstrates the brand's effort to modernize without compromising its characteristic appearance.
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