The crises came one after another in Turkey's Elite Model Contest.

This year, a notable water scandal occurred at The Elite Model of Turkey competition, owned by Aydın Güler, which drew public reaction due to the attitude of organizer Erkan Özerman, who passed away this year amid the "massage" scandal. At the beauty pageant held at the Windsor Hotel in Bayrampaşa, the lack of any refreshments, including water, for guests and press members received significant backlash.

The attitude of the hotel management and the competition committee led to negative feedback from the guests. Aydın Güler's "belt-tightening policy," which suffered greatly from the massage scandal, did not go unnoticed. Cem Özboyacı, a member of the Board of Directors of Windsor Hotel, responded to the press's reactions by stating that the organization did not receive catering services from the hotel, but this explanation was not enough to quell the backlash.

In the competition hosted by Özge Ulusoy, the presence of candidates who did not meet modeling criteria put the jury members in a difficult position regarding scoring. This situation raised questions about the overall quality and seriousness of the competition. The scandals experienced by the organization under Güler's management added a new chapter to the ongoing debates frequently raised in beauty pageants.