The "limited time only" discount campaign turned out to be a lie.

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This year's final meeting of the Advertising Board decided to impose a publication suspension penalty, as well as a total administrative fine of 277.6 million lira, regarding 1,705 files identified as misleading advertisements or unfair commercial practices.

The final meeting of the Advertising Board, which is affiliated with the Ministry of Commerce, took place to examine advertisements that deceive and mislead consumers, exploit deficiencies in experience and knowledge, and unfair commercial practices. In the meeting, 196 out of 213 files examined in November were found to be in violation of the legislation, and it was decided to impose a total administrative fine of 54.3 million lira along with a suspension penalty for the relevant advertisements and commercial practices.

ACCESS BLOCKING TO WEBSITES

The Advertising Board also decided to block access to websites where violations were detected regarding 35 files. In this way, a total of 1,917 files were reviewed and evaluated by the Advertising Board in 2024. In addition to the publication suspension penalty for 1,705 files identified as misleading advertisements or unfair commercial practices, a total administrative fine of 277.6 million lira was decided to be imposed.

INSPECTIONS ON DISCOUNT SALES CAMPAIGNS CONTINUE

Especially in November, the inspections regarding discounted sales advertisements presented to consumers under different campaign names such as "Legendary November," "Black Friday," and "Wonderful Friday" took an important place on the agenda of the Advertising Board. In this context, 64 files were processed regarding the discounts for November 2024, either ex officio or upon complaint. As a result of the evaluation made by the Board, 57 files were found to be in violation of the legislation, and it was decided to impose a total administrative fine of 27.4 million lira. Thus, a total administrative fine of 41.3 million lira was imposed on advertisements identified as violating the legislation regarding discounted sales campaigns in 2024.

CONSUMER WILL UNDER PRESSURE

With these inspections conducted for the discount periods where consumer grievances have increased; it was aimed to prevent the manipulation of consumers' shopping preferences by creating a false perception of discounts through shadow prices that are shown to be excessively high in a misleading manner, the perception that discounts are made higher than they actually are, and the perception that the discounted price is valid for a very short time, which leads to the inability to conduct a proper needs-benefit analysis due to marketing practices that put consumer will under pressure, thus preventing waste caused by the unnecessary and inefficient use of our country's economic resources and establishing fair market conditions in a stable economy and competition to prevent potential harm to consumers and other companies from unfair competition.

6 MILLION LIRA FINE FOR ILLEGAL BETTING ADVERTISEMENTS

On the other hand, in accordance with the provisions of the legislation aimed at protecting consumers, it was decided to impose administrative fines of 6 million lira and penalties for stopping the aforementioned advertisements regarding promotions where advertisements for illegal betting sites were detected. It was also stated that the Advertising Board, operating under the Ministry of Commerce, will continue its investigations into misleading advertisements and unfair commercial practices encountered in various sectors.