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The world-famous automotive company Jaguar will now have a new logo on its vehicles.
The world-famous automotive company Jaguar will now have a new logo on its vehicles.

19.11.2024 14:30

In recent years, another logo change has been added to the series of changes in the automotive industry. Luxury car manufacturer Jaguar announced in a statement that it has changed both its logo and brand positioning.

According to the statement made by the company, the vehicles that the brand will launch by 2026 will also have a new look as a product of this transformation process.

The world-famous automotive company Jaguar will have a new logo on its vehicles

While retaining the jaguar figure that is synonymous with the brand in its new logo, Jaguar visualized the jaguar with a 16-bar grid. The new logo, which uses lowercase letters, also features a new font. The brand's new monogram consists of the combination of the letters j and r.

The world-famous automotive company Jaguar will have a new logo on its vehicles

In statements regarding the comprehensive transformation process within the brand, Jaguar CEO Adrian Mardell stated that the new Jaguar aims to establish an emotional connection with drivers.


 
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