06.03.2025 15:40
The Anpa Gross store in Istanbul removed Ülker products from its shelves, citing non-compliance with its low-price policy. In a statement from Ülker, it was noted that Anpa Gross made excessive commercial demands aimed solely at increasing its own profitability, which has disrupted trade.
Discussions about exorbitant prices have been added to the debates among food companies. It all started when a consumer shopping at an Anpa Gross store in Beylikdüzü, Istanbul, noticed that Ülker products had been removed from the shelves. The images shared by the consumer went viral on social media.
The images drew attention to a sign hung by the store management on the empty shelves that read, "Ülker products have been removed from sale due to not complying with our affordable pricing policy."
ÜLKER RESPONDS TO THE CLAIM OF UNREASONABLE PRICES
Following the spread of the images, Ülker also made a statement. It was noted that Anpa Gross had made excessive commercial demands aimed solely at increasing its own profitability, which disrupted trade. Ülker's statement included the following remarks:
We would like to clarify to the public regarding the claims on social media about Ülker products being removed from the shelf by a supermarket due to not being affordable.
"THEY HAD DEMANDS THAT DO NOT ALIGN WITH MARKET REALITIES"
The sales point named Anpa Gross, which obtains our products from our distributor, is one of our 190,000 sales points and has made excessive commercial demands that do not align with market realities, aimed solely at increasing its own profitability, and trade has been disrupted as a result. We find it unethical that this situation is being manipulated to create a perception different from a simple commercial issue. We reiterate that this approach will not change our stance against the excessive commercial demands made by the relevant company. We are taking legal action regarding the matter.
We always keep our costs under control with our purchasing strategies, integrated production, and waste-free company model. For 81 years, we have continued to bring our leading brands to our consumers at the most affordable prices. We present this information to the public.