27.11.2025 12:25
In 2025, while large-scale and complex menu establishments in the food and beverage sector faced losses, boutique brands focusing on a single product with streamlined operations became the "safe haven" for investors. This new model has become the key to rapid and profitable growth by enhancing quality while facilitating cost control.
2025 was a year that fundamentally changed investment habits in the food and beverage sector. Analysts in the industry indicate that, unlike large businesses with no identity that do a little bit of everything, concepts with a compact and lean operation that specialize in a single area have clearly won.
“Those Who Say ‘I Know This Business’ Win”
Changing customer expectations have clarified the direction in the industry. Consumers now trust brands that focus on a single product and claim, “I know this business,” rather than businesses that say, “I do everything.” Models such as single-type lahmacun, only döner, single-product dessert boutiques, specialized burger shops, or single cocktail bars have formed the strongest investment trend of 2025.
This specialization has provided businesses with three fundamental advantages:
Rising Quality: As the number of products decreased, businesses' ability to focus on a single product and perfect it increased.
Easy Cost Control: The simplified menu and operation reduced both raw material waste and personnel requirements, making costs manageable.
Rapid Scalability: This model, which can create high profitability even in small spaces, allowed brands to expand and grow more quickly.
Especially these boutique businesses in the 80-150 square meter range have created a "high return – low risk" content of golden value in the eyes of investors with their simple operation, rental advantages, and speed-focused service model. Analysts emphasize that the main priority in the gastronomy sector is no longer "opening a location" but "creating a brand." The winners of 2025 have been those who specialize, remain lean, create stories, and manage operations wisely.
Reports from global research organizations such as the National Restaurant Association, Technomic, and Euromonitor confirm that the 'Mastery of One' trend and compact menu trend are the new standard in the industry in terms of operational efficiency and customer loyalty.