25.02.2026 14:30
With the rise in gold prices, online gold purchases reached 4 billion 696 million TL in January 2026, setting a monthly record; the average basket amount in online transactions also increased to 36 thousand TL, indicating that investors are turning to digital channels.
After gold prices reached record levels in Turkey, investors' interest in purchasing gold online also saw a significant jump. According to data from the Interbank Card Center (BKM), gold purchases made online with cards reached 4 billion 696 million TL in January 2026, representing the highest monthly volume of all time.
INCREASED TO 4.7 BILLION LIRA
The amount of online gold purchases increased by 59% compared to the average volume of 2025, and the figure, which was an average of 399 million TL per month in 2023, rose to approximately 4.7 billion TL in January 2026.
AVERAGE TRANSACTION SIZE ALSO INCREASED
Not only the total amount but also the average transaction size significantly increased; while the average basket size of gold purchases made online in 2023 was around 5 thousand TL, this amount rose to 36 thousand TL in January 2026.
This trend indicates that investors prefer digital platforms not only for small savings transactions but also for higher-value purchases. Experts state that factors such as rising prices, secure payment options, and time savings make online gold purchases attractive.