04.11.2025 12:08
The American automotive giant General Motors (GM) is re-entering the Turkish market with a strategic decision. The company will reintroduce the Cadillac, Chevrolet, and GMC brands to Turkish consumers. GM has signed an agreement with Tur Oto for its official representation in Turkey and will bring all its brands and models to the country.
The American automotive giant General Motors (GM) is making a strategic decision to re-enter the Turkish market. Having previously operated in Turkey under the Chevrolet brand and withdrawing from Europe in 2017, the GM group is now set to reintroduce the Cadillac, Chevrolet, and GMC brands to Turkish consumers.
According to information reported by Habertürk, General Motors has signed an agreement with Tur Oto for its official representation in Turkey. With this collaboration, GM will directly and strongly establish its presence in the Turkish market with all its brands and models for the first time after a long hiatus.
SALES AND SERVICE NETWORK
All sales and after-sales services of the brands under General Motors will be carried out with the assurance of Tur Oto. In a statement from the company, it was noted that spare parts supply and operations under warranty will be integrated with GM's European structure.
In the new era, operations will be conducted through a dealership network to be established across Turkey. Tur Oto also announced that by 2026, showrooms, after-sales facilities, and digital sales infrastructure will be launched.
CUSTOMS TAXES HAVE CHANGED
As part of the decision published in the Official Gazette on September 22, the additional customs tax of 60% applied to cars imported from the USA since 2018 has also been lifted.