16.09.2025 15:20
The price of gold per gram has broken a record by surpassing 4,900 TL. While the rise has pleased investors, it has changed the shopping habits of citizens during the wedding season. Jewelers, on the other hand, are complaining about a decrease in sales.
The gram price of gold started the day with an increase, trading at 4,892 lira. In the morning hours, the gram gold reached a record level of 4,900 TL, but after a short-term rise, it fell back to 4,892 lira. Yesterday, in parallel with the increase in the ounce gold, gram gold finished the day with a rise of 0.8% at 4,885 lira.
The gram of gold gained 0.2% in value, hovering at the level of 4,892 lira; the quarter gold is sold for 8,194 lira, and the republic gold is sold for 33,026 lira.
HIGHER PRICES IN THE GRAND BAZAAR
While the official price shows gram gold at 4,892 lira, it was noted that gram gold is trading at 5,000 lira in the Grand Bazaar. The selling price of 24-carat gram gold has reached 5,080 lira, while the selling price of 22-carat gram gold has risen to 4,880 lira.
SHOPPING HABITS HAVE CHANGED DURING WEDDING SEASON
The record levels of gold have particularly affected citizens' shopping preferences during the wedding season. In previous years, more bracelets, full gold, or sets of jewelry were purchased, but due to high prices, smaller pieces and products that can be easily converted to cash have started to come to the forefront. It is now noticeable that instead of buying five bracelets, people are opting for two bracelets or investing in items that can be easily liquidated in the future.
SALES HAVE DECREASED, EXCHANGES HAVE INCREASED
Jewelers state that sales have decreased due to the increase in prices, and the activity in the market is mainly driven by those who want to exchange their gold. Especially those looking to buy a house or a car are converting their gold into cash, creating vibrancy in the market.