14.01.2025 15:42
Apple's global phone sales fell by 4.1% in the last quarter of 2024, while Chinese manufacturers Xiaomi and Vivo achieved a remarkable increase.
The global smartphone market has strongly rebounded after a two-year decline, as Chinese smartphone companies rapidly increased their market share through aggressive growth in the low-end segment and a strong focus on the domestic market.
THINGS ARE NOT GOING WELL FOR APPLE
Apple's global shipments fell by 4.1% in the fourth quarter to 76.9 million units, while Xiaomi and Vivo experienced a notable increase in sales.
Sales of smartphones produced by the Chinese technology company Xiaomi recorded a 4.8% increase, while phones from another China-based company, Vivo, saw nearly a 13% increase in fourth-quarter sales.
THEY SET A RECORD
Chinese mobile manufacturers achieved the highest combined volume in a quarter by shipping 56% of global smartphones in the fourth quarter, supported by their low and mid-range devices, thus expanding their footprint in Europe and Africa.
"DEMAND FOR FOLDABLE DEVICES HAS DECREASED"
Anthony Scarsella, IDC's research director for customer devices, stated, "Despite continuous growth in several regions, we have seen a decrease in demand for foldable devices in the market despite intensified promotions and marketing."