31.07.2025 12:10
The sponsorship agreement signed yesterday between Fenerbahçe and Chobani was marked by Chobani's owner Hamdi Ulukaya using the term "Turkiyeli" instead of "Turkish nation." These words quickly became a trending topic on social media, and Kurdish businessman Ulukaya later stated, "What matters is the yellow and blue, and in front of that, the red and white colors."
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The signing ceremony of the sponsorship agreement between Fenerbahçe and Chobani was held at the Chobani Stadium 1907 Stand. Fenerbahçe President Ali Koç and Chobani's owner Hamdi Ulukaya attended the ceremony.
THE MOMENT THAT STAMPED THE CEREMONY
The moment that marked the ceremony was when Hamdi Ulukaya, the owner of Fenerbahçe's new sponsor Chobani, referred to the "Turkish nation" as "Turkiyeli" during the press conference.
Ulukaya began his speech by saying, "Mr. President, esteemed board members, valuable Fenerbahçe family, all Turks and our people..." He shared that he took a photo with his wife before leaving home and said, "There cannot be a more beautiful day than today," expressing his joy of experiencing this special day and his pride in being here.
"RED AND WHITE"
Ulukaya, who became a topic of discussion with these statements, later stated in a statement, "Normally, Chobani's color is green, but I did not choose Chobani's green for the first time. The important colors are yellow and navy blue, but there is one color that stands out, red and white," he said.
WHO IS HAMDİ ULUKAYA?
Hamdi Ulukaya, the founder and CEO of the US-based yogurt brand Chobani, is back in the Turkish agenda with the sponsorship agreement made with Fenerbahçe Sports Club. Born in Erzincan, Ulukaya draws attention not only for his business successes but also for his social responsibility efforts.
A BRAND SPREADING TO THE WORLD
Born in Erzincan in 1972, Hamdi Ulukaya went to the United States in 1994 to learn English. In 2005, he purchased a yogurt factory that was about to close in New York and established the Chobani brand. This name, which means 'shepherd' in Turkish, serves as a reference to Ulukaya's roots in Anatolia. As the company grew, Ulukaya offered partnership to employees, transferring 10% of Chobani shares to them.
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