07.02.2025 13:11
Trump Media and Technology Group is making a strong entry into the financial sector. Under the Truth.Fi brand, the company will launch the Bitcoin Plus ETF and various investment products, targeting an investment goal of $250 million with a principle-based investment strategy focused on America first.
The new fintech brand Truth.Fi, announced by Trump Media and Technology Group, will offer a wide range of services extending from traditional investment vehicles to Bitcoin ETFs. The company will launch ETFs that support America's energy independence and production, in partnership with Charles Schwab and with investment advisory support from Yorkville Advisors.
A Major Investment Move from Truth Social into the Fintech World
The launch of Truth.Fi has generated significant interest in the financial world. TMTG, in which U.S. President Donald Trump holds more than 50% of the shares, is strengthening its presence in the cryptocurrency ecosystem. The company will offer investment vehicles focused on Bitcoin (BTC) as well as those aimed at America's production and energy sectors.
TMTG CEO and President Devin Nunes stated that the new products will serve as an alternative to environmental funds in the market. Under the agreement with Yorkville Advisors, the company will provide investment advisory services professionally.
Following President Trump's adoption of Bitcoin in the spring of 2024, his cryptocurrency strategy is expanding with new investment vehicles. The strategic digital asset reserve executive order recently signed by President Trump supports the company's cryptocurrency strategy.