30.07.2025 18:54
A sponsorship agreement has been signed between Fenerbahçe and Chobani. The signing ceremony took place at the Chobani Stadium 1907 Tribune with the participation of Fenerbahçe President Ali Koç and Chobani CEO Hamdi Ulukaya. A memorable moment of the ceremony was when Hamdi Ulukaya referred to the "Turkish nation" as "Turkiyeli" (people of Turkey).
The signing ceremony of the sponsorship agreement between Super Lig giant Fenerbahçe and Chobani was held at the Chobani Stadium 1907 Tribüne with the participation of Ali Koç and Hamdi Ulukaya.
"TURKS AND OUR PEOPLE"
The highlight of the ceremony was when Hamdi Ulukaya, the owner of Fenerbahçe's new sponsor Chobani, referred to the "Turkish nation" as "Turkiyeli" during the press conference.
Ulukaya began his speech by saying, "Mr. President, esteemed board members, valuable Fenerbahçe family, all Turkiyelis and our people..." He shared that he took a photo with his wife before leaving home and they said, "There can't be a more beautiful day than today," expressing his joy of experiencing this special day and his pride in being here.
Ulukaya explained that this collaboration came about after a phone call made by Fenerbahçe President Ali Koç three months ago, stating that he initially said, "No way, Chobani is in the USA, we have no business in Turkey," but that this idea stuck with him. He then mentioned that they decided on this partnership thanks to Koç's hospitality and humanity.
"IF WE COMBINE OUR MINDS, THERE'S NOTHING WE CAN'T ACHIEVE"
Ulukaya, recounting his international successes and past, sent greetings to his childhood friends in Erzincan and invited them to the first match. He noted that he came to the first match in Kadıköy by buying a ticket from behind the goal while preparing for university, stating that being here today holds great significance for him. Addressing Fenerbahçe fans and children in Turkey, Ulukaya said, "If we combine our minds, there's nothing we can't achieve. This is the stadium of the people and Fenerbahçeliler, there can't be a greater feeling than this." He emphasized that they are "companions on the road of Fenerbahçeliler," and that they will support the club in every way, not just with signage support.