10.10.2025 17:13
The investigation initiated by the Competition Authority against Adidas for violating the Law on the Protection of Competition has been completed. The Authority imposed an administrative fine of 402 million 327 thousand 305 lira on the sportswear giant.
The Competition Authority has decided to impose an administrative fine of 402.3 million lira on Adidas Sports Equipment Sales and Marketing Inc., which operates in the field of sports clothing and accessories.
INVESTIGATION CONCLUDED
In a statement on the Competition Authority's website, it was reported that the investigation into the allegation that the company's authorized dealers violated the Law on the Protection of Competition by intervening in resale prices has concluded.
402 MILLION LIRA ADMINISTRATIVE FINE
The statement indicated that the findings obtained during the investigation revealed that the authorized dealers of the company determined the discount rates that could be applied, the products that could be discounted, and the discount periods. It was stated that "the company, which was found to limit price competition by determining the resale prices of its dealers through these practices, was fined 402 million 327 thousand 305 lira in administrative penalties."
It was noted that the intervention in the pricing policies of authorized dealers is subject to violation, especially due to its anti-competitive effects in online sales channels.