The company that drew criticism due to the advertisement on the truck involved in the Kartalkaya disaster has released a statement.

The company that drew criticism due to the advertisement on the truck involved in the Kartalkaya disaster has released a statement.

22.01.2025 18:50

As reactions continue regarding the placement of the coffins of those who lost their lives in the fire tragedy that resulted in the deaths of 76 people in Bolu, the owner of the truck, Beypiliç, has made a statement. In the statement, the company said, "It is absolutely out of the question for our brand to take advantage of such painful events that hurt our community for advertising purposes."

In the Grand Kartal Hotel located in the Kartalkaya Ski Resort in Bolu, 76 citizens lost their lives and 51 others were injured in a fire that broke out last night. A national mourning was declared following the tragedy.

BEYPİLİÇ'S TRUCKS SPARKED REACTION

The deceased in the fire were taken to the morgue of Bolu Abant İzzet Baysal Training and Research Hospital. As the morgue's capacity was filled, a refrigerated truck was brought in. However, the presence of a visual of fried chicken on the truck drew reactions on social media. In the evening hours, the visuals in question were covered.

STATEMENT FROM THE COMPANY

Today, a statement came from Beypiliç regarding the incident. In the statement, the company said, "It is absolutely out of the question for our brand to take advantage of such painful events that hurt our community for advertising purposes. We pray for the deceased citizens, offer our condolences to their families and loved ones, and wish a speedy recovery to the injured citizens."

Beypiliç's statement is as follows:

"Dear Citizens, we are filled with sorrow over the loss of our citizens in the tragic event that occurred in Bolu Kartalkaya, which deeply affected us all. Following the request from official institutions after the tragic event: we sent our vehicles with cold storage systems to the scene with a sense of social solidarity. As is known in such events, it is crucial to race against time and take quick action.

Since our priority is to provide rapid support, no time was wasted with coverings on the vehicles initially, but subsequently, our team members who set out covered the logos on the vehicles that reached the scene.

However, the fact that members of the press shared photos taken before our vehicles were covered deeply saddened our sensitive citizens and our institution, which was there solely for the purpose of providing assistance.

It is absolutely out of the question for our brand to take advantage of such painful events that hurt our community for advertising purposes. We pray for the deceased citizens, offer our condolences to their families and loved ones, and wish a speedy recovery to the injured citizens. Sincerely."

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