10.07.2025 13:50
Kate Middleton, the Princess of Wales, has seen her personal assistant and long-time style advisor, Natasha Archer, leave Kensington Palace after a 15-year tenure. Archer, who is also known for being behind the fashion trend referred to as the "Kate Middleton effect," has embarked on a new career journey to establish her own consulting company.
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Kate Middleton's personal assistant and long-time style advisor Natasha "Tash" Archer is leaving her position at Kensington Palace after 15 years. Palace officials confirmed that the 37-year-old Archer is embarking on a new career journey to establish her own consulting company.
JOINED THE ROYAL FAMILY IN 2010
Archer began her role as a personal assistant to Princess Kate Middleton and Prince William in 2010. Over time, she also took on the role of Kate's fashion advisor, playing a significant role in her elegance. She influenced Kate's style with dresses chosen from world-renowned designers like Alexander McQueen and Jenny Packham. She also encouraged the Princess to bend fashion rules.
EMPHASIS ON SUSTAINABLE FASHION
In recent years, Archer has also led the way for Kate to transform and reuse her outfits. With this approach, she became one of the names that instilled a sustainable fashion understanding within the royal family.
ARCHITECT OF THE "KATE MIDDLETON EFFECT"
One of the names behind the fashion phenomenon known as the "Kate Middleton effect," which causes the outfits worn by the Princess to sell out quickly, was Archer. Natasha Archer, who married royal photographer Chris Jackson in 2017, was by the royal couple's side during many international visits.
HONORARY MEDAL AND PROMOTION
In recognition of her long years of service to Kate and William, Natasha Archer was awarded the Royal Victorian Order medal in 2019 and was promoted to senior executive assistant a few years later. Archer has two children from her marriage to Chris Jackson. It remains to be seen how Archer will proceed with her new consulting company after bidding farewell to her role at Kensington Palace.
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